Coca-Cola Reading Instant Win Game (500 Winners!) Posted On November 1, 2019 Enter daily for your chance to win the Coca-Cola Reading Instant Win Game! Ends December 20, 2019. Good Luck!500 GRAND PRIZES: A $25 Barnes & Noble Gift Card, fulfilled as a digital code, terms and conditions apply. Approximate Retail Value (“ARV”): $25. Total ARV: $12,500.